|Buzzword trajectories according to Google|
From Judith Shulevitz in The New Republic, here. In her excellent piece she goes after the term “disruption” but she could have really gone after the whole genre.
Of course we have these issues with fads in neuroscience too. Cell assemblies led to pleasure centers led to LTP led to connectomics. But a crucial difference is that these neuroscience “fads” were actually related to real phenomena. I’m not so sure about the stuff of management theory….