Daniel Soar: IARPA interested in the use of George Lakoff’s metaphor theory

It’s here, hat tip to Andrew Sullivan. Money quote:

Then – the real test, in phase two of the project – the government will issue the teams with three separate ‘case studies’: tough questions that intelligence analysts might want the answers to. What sorts of question these are going to be is barely hinted at in the briefing documents, but the implication is that the metaphor repository may provide the clue to understanding the hidden aims of different factions where some dispute is involved. What would it tell us if it turned out that encoded in the very language of the Iranian people is the concept that LIFE IS A BLAST?